Companies are recognizing their need to better understand their customers and develop a culture of experimentation and innovation. Design Thinking, a structured process of implementing design methods and a creative mindset, has been demonstrated to help. In short, Design Thinking helps break habits and reveal assumptions through design methods that focus on the customers, on asking better questions and on creating new perspectives to challenges. The process emphasizes quick testing of ideas and an iterative process. Design Thinking has been proven particularly useful for people with little prior experience in design and creative processes.

Amer Sports (Salomon, Atomic, Arc´teryx, Suunto, Peak Performance, Mavic, Precor and Wilson) has committed to creating a culture of innovation. One of Amer Sports brands, Suunto, is the forerunner of the initiative. Since 2017 I have been working as a Design Research Consultant, developing a training system for the employees. The training systems includes lectures, workshops and Design Sprints and a design methods toolbox.

I see Design Thinking as a continuously developing approach, where depending on the context and the problem at hand a different selection of methods may be used. With increasing social and environmental concerns, methods that emphasize these criteria are of increasing relevance for businesses.